Over the years, people have associated blockchain with buying and selling cryptocurrencies and while there’s nothing wrong with that notion, we all know that it’s definitely much more than those. One aspect of blockchain that is equally important is marketing, considering how “alien” the technology is for some people and how others have difficulty understanding its whole concept.
As a marketer, recognizing the latest trends and understanding how blockchain technology works are crucial because it can potentially impact your business and its impending future. With more people recognizing Blockchain’s potential, it’s no surprise that everything about it has evolved including the way it’s being marketed. The 2018 cryptocurrency crash also had a huge impact on the marketing landscape just one year after the surge it experienced back in 2017.
Our guest today, Mazee Community Founder Marco Calicchia, was in the middle of this marketing evolution and practically saw the changes that needed to be made. He’s been working on various projects with different brands and companies by helping grow their communities and increasing its engagement. He works closely with business owners and founders, understanding what they want to achieve in their industry and building a strategy that would fit them and the token of their choice.
1:32 The transition from the ICO days to a more mature market.
05:06 How things have changed in community management?
07:38 Project's mass adoption efforts: reaching investor advisors.
09:33 Marketing strategies evolving into a business development approach.
11:16 Differences between projects in Asia and projects in Europe/US.
14:08 Recommendations for building a community?
17:15 Any exciting projects you are currently involved with?
19:20 Giving back to the community: compensating the crypto community.
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IRA’s and cryptocurrencies, two completely different markets, with one being vastly older and significantly less volatile than the other. According to today’s guest, Morgan Steckler, CEO of iTrustCapital, a cryptocurrency retirement company, there’s a lot of untapped interest towards cryptocurrencies coming from the IRA space.